Last updated May 9, 2025
This privacy notice explains how The Heartcry Trust (doing business as Heartcry, Heartcry for Change, Heartcry Ministries) collects, uses, and protects your information when you use our services, including our website at https://heartcryforchange.com and any related activities.
This version is an abbreviated version, if you would like more detail please find our full policy available here.
If you have questions or concerns about our privacy practices, please contact us at office@heartcry.co.uk.
1. INFORMATION WE COLLECT
We collect information that you voluntarily provide when you:
- Register on our website
- Sign up for communications
- Make donations or purchases
- Contact us directly
- Participate in our events or activities
Types of personal information we collect:
- Names
- Contact details (email, phone, address)
- Account credentials
- Payment information (processed securely by our payment providers)
We do not:
- Collect sensitive personal information
- Knowingly collect data from children under 18
- Sell your personal information
Payment Processing: Payment information is processed securely through:
- PayPal: https://www.paypal.com/myaccount/privacy/privacyhub
- WooCommerce: https://woocommerce.com/privacy-policy/
2. HOW WE USE YOUR INFORMATION
We use your information to:
- Provide our services and fulfil requests
- Process donations and purchases
- Send you information about our work
- Improve your experience on our website
- Comply with legal obligations
- Protect the security of our services
3. LEGAL BASIS FOR PROCESSING
We process your information based on one or more of the following legal grounds:
- Your consent
- Fulfilling our contractual obligations
- Our legitimate interests (where these don’t override your rights)
- Legal requirements
You can withdraw consent at any time by contacting us at office@heartcry.co.uk.
4. SHARING YOUR INFORMATION
We share your information with:
- Payment processors (PayPal)
- E-commerce platform (WooCommerce)
- Event management (FooEvents)
- Website hosting provider (GoDaddy)
- Email service provider: (Gmail, Amazon SES)
We may also share information:
- If required by law
- In the event of a merger, acquisition, or sale of assets
5. COOKIES AND TRACKING
We use cookies to improve your experience on our website. These include essential cookies for website functionality, as well as optional cookies for analytics and marketing purposes.
You can manage cookie preferences through your browser settings or via our Cookie Policy page, though this may affect website functionality.
6. DATA RETENTION
We keep your information for specific periods:
- Account information: As long as your account is active plus 2 years
- Donation/order information: 7 years (tax/accounting requirements)
- Marketing preferences: Until you opt out
- Website usage data: 26 months
When we no longer need your information, we will securely delete or anonymise it.
7. DATA SECURITY
We implement appropriate security measures including:
- Secure, encrypted connections (SSL/TLS)
- Regular security updates
- Access controls and password protection
- Secure data backups
While we take steps to protect your information, no internet transmission is 100% secure.
8. YOUR PRIVACY RIGHTS
Depending on your location, you may have rights to:
- Access your personal information
- Correct inaccurate information
- Delete your information
- Object to certain processing
- Data portability
To exercise these rights, contact us at office@heartcry.co.uk. We’ll respond within 30 days.
UK and EU residents can contact their local data protection authority if they have concerns about our data practices.
9. POLICY UPDATES
We may update this policy to reflect changes in our practices or legal requirements. We’ll post the updated policy on our website with a revised “Last updated” date.
10. CONTACT US
If you have questions about this policy or our privacy practices:
Email: office@heartcry.co.uk
Mail:
The Heartcry Trust
c/o CMS House
Watlington Road
Oxford, Oxfordshire OX4 6BZ
England